​ABOUT SDCouture​

Our Beginnings

The SDCoutureᵀᴹ brand started in 2010 when the founder, Sonia Dela Cruz, identified a problem: the lack of personalization with clothing and accessories in the retail field. If there was a design element that you didn't like with your great-fitting dress, your only choices were to settle or lose the dress. Same with accessories. On top of that, those products are mass- produced at a factory, and the whole concept of uniqueness is lost. The other side of the spectrum is haute couture, available only for the most wealthy of consumers and exclusionary restrictions. Where is the middle ground? 



Mission

SDCouture's mission is to create the middle ground, break the barriers of the couture world and bring it to everyday people. Fashionable clothes, custom-made and fitted exclusively for you. On top of that, experience the freedom that comes with having authority over your clothes- have a say in the fit, color and design. Clothing and accessories are an expression of who we are. A reflection of the inner beauty inside of us. Don't you want to let your inner radiance shine out?

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SDCouture... for the fashionista that celebrates herself.



Growth

To accomodate the male fans of SDCouture, a partnership was launched in 2013 with Inori to deliver unique stainless steel jewelry and Creato Design Studio to deliver men's fashion. 



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